Director, camera operator, editor, Anja Strelec
Production: Edelman
Client: European Commission

In this video, we see how Instagrammer and Chef Abdulrahman (@healthway_22 on Instagram) from the Kingdom of Saudi Arabia discover cheese in the mountainous regions of Austria and meat production in Germany.

The European production methods for hay milk and hay milk cheeses and the healthy breeding of cattle and herds for quality meet left him with awe. He was able to see for himself that European dairy and meat are being kept safe from farm to plate.

The team of More Than Food produced a video in Arabic and English, and chef Abdulrahman made his video of this food trip.

We have launched the More Than Food campaign to promote EU agricultural food and beverage products in the Gulf Cooperation Council region, more particularly in the United Arab Emirates and the Kingdom of Saudi Arabia. Several videos are produced to support the actions in those countries and to explain why EU products are safe, authentic and of high quality.